Your company and your customer contact personnel need to be educating customers on the superior value of digital media. How digital media will increase the value of almost all other combinations of media. Our industry, major and regional associations could be leading this charge and could be relentlessly following through. I have to ask, why aren’t...

Jacob Aizikowitz’s hypothesizes is that CMOs declining use of print stems from the perception that print is out of synch with their digital marketing technology. Print is seen as an offline media not easily blended into digital’s seamless processes. CMOs find online, digital channels to be simpler.

Kodak’s new collaborative partnership with Microsoft, PrintVis, and Vpress is worth investigating. This new Kodak Prinergy On Demand Business Solutions creates an integrated business and production workflow environment for workflow efficiency and cost containment. Printers with homegrown workflows comprised of diverse software tools and processes m...

We can’t grow and achieve our goals if we are comfortable. Like you, I have had to re-think my way of doing business! Typically (in a comfortable setting), I would travel the United States educating and training printing companies in the Wide-Format arena. I had a major decision to make – stay comfortable or be uncomfortable! I chose to be uncomfo...

Don’t worry about what might happen, worry about what you need to make happen for your customers. They are your lifeline, your future, and they need you. Stay focused on what you don’t know that you should know and what you need to do better and can do better.

Do we agree that production print is a software dependent business? Yes, the press is critical. But it can’t produce personalized, high-quality, error-free output without prepress, workflow, CCM, and mailing software. To drive maximin production, software needs to be up to date. But lack of time and qualified staff often makes that difficult. The a...

Kodak and Southern Lithoplate (SLP) announced  a new alliance under which SLP will become a key supplier of Kodak solutions. “The endorsement of Kodak Solutions by one of the most respected players in the industry is a testament to the strength of Kodak’s technology,” said Jim Continenza, Executive Chairman, Eastman Kodak Company.

Let’s all meet next year and do a better job of listening and becoming more proactive with our customers and their challenges. Let's find inflection points to elevate our associations’ leadership and vision while supporting our treasured publishers who put their economic welfare on the line with the rest of us, committed to serving their sponsors.

We are looking at how printers have replaced tradition with innovation, from Selling Promotional Products, Manufacturing Promotional Products to Embellishing all things print!

After reading Dr. Jacob Aizikowitz latest American Printer article, Andreas Weber quickly invited Jacob to an INKISH video discussion on “Why is Print Not Frequently Used in Enterprise Marketing?“ Dr. Aizikowitz, an OutputLinks Communications Group C-Level Advisor, discusses how printers can increase profits by seamlessly integrating print with dig...