One of my Objectives: I want to create reasons for my Target Buyer to almost always want a Quote from me and my organization that we can win. I want to distinguish, to differentiate my organization and me as the Preferred Supplier to my Target Buyer(s) through my Quote Letters.

Editor’s Note: ONLINEPRINTERS is gaining new revenue from buyers seeking suppliers with reduced carbon footprints. As requirements increase for green suppliers, a printer’s documented sustainability gains will be like a new “currency”. And that currency can become a strategic factor in outbidding cheaper-priced competitors who lack positive carbon...

Did you know that 85% of the polyethylene manufactured in the United States comes from Texas?  Their recent catastrophic deep-freeze will affect the purchase price and availability of resin-based products for months to come. Let’s use this event to get closer to our clients by keeping them informed and updated with pertinent information.

When we document in our customer profile what a buyer: (a) can’t get other suppliers to do, (b) can’t get other suppliers to follow, (c) never seems to receive more than the minimum of information, and then only when requested, we’ve uncovered a “mother-load” of opportunity.

There are tremendous opportunities for printing companies to retrofit analog platforms with inkjet or even to custom-build presses. However, the process of selecting all of the components and getting them to work together to serve an intended purpose is at best complex.

In this episode, Thayer talks with Andy and Julie Plata, Co-CEOs of the OutputLinks Communications Group, American Printer’s parent company. Andy and Julie have served the industry in many capacities - as printers, service providers, analysts, and media providers. They share insights into our changing industry and what it will take for businesses t...

Check out this interview is with Kodak's Randy Vandagriff, Senior VP of Print on the new KODAK PROSPER ULTRA 520 Press. See Mr. Vandagriff's response to this question: The web-fed digital press category is the most crowded inkjet market. What makes you so confident that Kodak can win here?

Last month Texas made a statement “2020 was Hell, 2021 is Hell Froze Over.” Our hearts go out to families and employers still being affected by the lack of electricity and water. Disaster plans are critical for the continuation of a business after a crisis. We need to plan for fires, floods, tornados and now add frozen state infrastructures.

Are we listening to clients? Listening means paying attention not only to the story but how it is told. Your heightened goal should be to listen to your customer’s frustrations and take action! Selling and customer service are simple. It’s just a conversation!

“How am I supposed to pass on the price increases we’re receiving to our customers'?” I’ve heard words to that effect several times over the last several weeks. Disruptive changes create opportunities for those with courage and integrity.