Smart buyers will quickly discern suppliers with a caring culture from those who lack it. If your sales representatives struggle to secure repeat appointments with key buyers, there are valid reasons behind it.

Today, organizations in our great industry are growing organically, with strong backlogs, while similarly equipped competitors down the street are starving for work or closing their doors. No one closes their doors with successful sales leadership Successful sales leadership requires that you...

Think again, customers don’t care about your equipment. PSPs must focus on having a collaborative vendor partnership and provide memorable, competent, and knowledgeable service.  Read more…

Upgrading print-related technology can be costly. However, the cost of upgrading may remain the same whether you upgrade sooner or later. The cost of inefficient and outdated technology is unrecoverable and increases over time, leading to decreased quality and productivity. This discussion reviews options for analyzing upgrade costs and implementat...

Let's address a pattern I observe in many printing companies: Sales Reps selling one-way – meaning -- if they sell offset, they don’t sell wide-format, nor do they want any part of it. I don’t find this acceptable, do you? 

At a recent CEO Peer Group Meeting, a spirited discussion included the lack of planning to replace experienced, retiring, top-performing legacy Sales Reps. This portends a troubling future for any organization and its leadership.

I emphatically disagree – Not Mentoring is a waste of your time! If you need proof that time is not wasted on mentoring, then watch a recorded video of a successful young lady in the signage industry that was mentored.

Look if the shoe fits, then wear it. However, if you believe you are in the right and have something you need to get off your chest with your customers, then you owe it to yourself and your customer, to be honest. Please set up a face-to-face meeting with them; be open, transparent -- most importantly, introduce them to a solution.

Why do your reps overcharge a customer? Does your company need policies re. overcharging? Some reps are more interested in short-term, immediate income rather than negative long-term market consequences. That can be catastrophic.

Readers of my paper, Modernizing VDP,  often ask me to elaborate on using desktop publishing as the foundation for modern variable data personalization. I trust this discussion of my early work at Scitex and recognition of PostScript’s value to DTP answers those questions. The objective was an unconstrained, fully variable system to eclipse transac...