I need to address an unacceptable pattern I observe in many printing companies. Sales reps only sell one-way; if they sell offset, they don’t want to sell wide-format. Could it be that sales reps are intimidated by Wide-Format Printing? Read on for ideas on how to fix this issue.

In a previous life, my company was frequently operating on the edge. I made sure everyone understood that we would prevail if each of us gave our best every day, with no exceptions. We pushed everything to its limits, and we tripled revenues in three and a half years.

Supply chain problems make it difficult for printers to make and save money. By shifting the focus to the 5 Critical Business Elements, could the problems be leveraged to gain, retain, and grow clients, revenues and profits? Let's discuss ways to diagnose the pain for gain points.

Virtual Communications with your customers may be the critical success link for your organization and its future. In the last month, we’ve received multiple complaints and requests for assistance re. “perceived communications ineffectiveness of their customer contact personnel”.

While watching the Super Bowl I experienced a profound sense of “win” from both opponents. Then I started thinking about our industry and how negligent we have become regarding customer service, sales, production, and even leadership! Why is that? What has changed within us that we have lost the will to Win?

This discussion regards maximizing ROI in the new press RFQ process. Will a new press be the answer to maximizing your profit acceleration objectives? Does it take more than that to transform your business for maximum profits? How to determine what the business truly needs.

We can now teach Outside and Inside Sales Reps how to find target prospects and customers for current target prospects and customers – whom their existing customers and prospects didn’t know existed! The difference is radical. Proactive vs. Reactive.

Westamerica Communications has found a powerful combination of cost efficiency and sustainable benefits in Kodak’s award-winning alternative to conventional platemaking. “The beauty about this solution is that with process-free plates, we actually do see cost savings," says Mark DeBellis, Corporate VP Marketing.

If the business fails, the technology is of no value. Therefore, in 2022 American Printer will increasingly focus on business management versus print technology issues. Is print-centric business information on 5-Critical issues important to your company?

It is essential to serve our customers to improve their business efficiencies. Defining the Wide-Format printing process will solve problems with thoughtful and strategic recommendations while offering your full suite of products and services!