To succeed today and beyond, print needs to integrate seamlessly with the world of digital media. Evidence shows that adding print to digital campaigns, delivers significant response increases. So, what keeps marketers from embracing print in their digital marketing campaigns? Read Jacob Aizikowitz’s discussion on a little-explored limiting factor.

Harvey Levenson, Professor Emeritus at Calpoly State University, responded to Andy and Julie’s article Thriving Beyond 2021. Harvey shares the underlying need has always been the most effective and influential means of delivering meaningful information. Harvey’s response gets into rhetoric and communication, as well as Aristotle’s definitions of Et...

For 35 years, Moquin Press has been driven by a president and his wife whose fierce work ethic and desire to improve what their company name stood for have grown their company. Greg worries that his personal hours are not what they once were 30 or even 20 years ago.

A Printing Franchise organization admitted locations that offered Wide-Format Printing had weathered the COVID storm quite well. "If you are on the fence, not sure wide-format is a direction you want to take, sign up for the APTech's Wide-Format Master Class I am instructing. Come learn the advantages of developing an actionable plan for moving you...

Market conditions are changing faster than you may be able to (re)act. Customers are getting vaccinated, positive virus test results are dropping, schools and many other businesses are opening up. Who you talked to last week has a different opinion today re. what they want to accomplish now.

I’m hearing USPS request another postal increase – especially for first class mailers like you and me but NOT from their special, dirt-cheap Amazon and all their other Big Box special contract shippers! Are we paying our associations to influence Washington’s decisions on how USPS is operating? (Or like too much else are we expected to just “roll-o...

An important component in a full-service offering is professional-quality font-related services and consultation. You can often determine a low-budget movie from a high-value one by the font and typography in the opening credits. In a like manner, recipients of your clients’ direct mail or corporate communications are judged by their typography.

It is year-end. Let us conduct a review of your business and top 20 customer issues. Our ability to distinguish our organization to our top 20 customers and top 20 prospects depend on what we correctly know about their priorities and needs. Is your organization better especially with your customers' communications than a year ago?

How did you feel the last time you made an urgent phone call to someone? Did you hear? “Please listen carefully as some of our menu options have recently changed! If you know your party’s extension, you can enter it now – or Press 1 for Sales, Press 2 for Customer Service.” All you wanted to do was talk to a live person! Our we missing out on the...

In the past, digital and automation were considered cost-saving investments. But now, they need to be recognized as strategic competitive strategies. To thrive in 2021 and beyond, print professionals must prioritize deep upgrades to their automation and digitization technologies. Business is gained or lost based on a company’s ability to support th...