This smart, world-class manufacturer intends to drive targeted customers into their showrooms. This promotion appears to spare nothing! They knew who they wanted to invite. They didn’t use cable, billboards, or any combination of social media.

What does your dream look like? Greatness requires thoughtful commitment, time, disappointment, temporary defeat(s), more time and a dream of what could be. Otherwise, there’d be no honor in it.

Maximize Productivity & Profitability with Complimentary Print Technologies More efficient roll and cut sheet, toner and inkjet print technologies are required for profit maximization. This article reviews how RISO’s complimentary inkjet technology can significantly impact productivity, flexibility, efficiency and profits. Success is achieved by b...

Whatever Happened To: The KBA & Xerox Integrated Digital 40” Sheetfed Press for the Folding Carton Market? This Series is dedicated to major industry announcements that seem to have disappeared. This installment seeks feedback on the drupa 2016 KBA / Xerox partnership announcement of a folding carton press. Announced as in the final stages of deve...

What Does Your Priority List Look Like…? You Do Have A Daily Priority List…Yes….? How many letters of acknowledgment have you written --- to (a) supplier Reps bosses, about the Rep’s performance and “his/her going the extra mile”, and (b) Buyer’s bosses --- about the professional conduct of your Buyer?

Andy and Julie Plata were asked to share their views on what the print community might expect over the coming year. The following represents their thoughts for 2019. After you read their comments, let us know your thoughts on the topics they noted or any others you feel we should have covered.

Print Plant Cyberattacks: US Newspapers Disrupted. Does That Affect Your Company? The holiday weekend newspaper cyberattacks blocked access to critical files and articles and print-based software. By paying close attention to the newspaper plant hacks, print professionals can begin protecting their companies. Preventing the cost and lost business...

When You Need The Business....It's Too Late We’ve all heard or voiced versions of "Can we skip this week’s session we’re all so busy?" Or, "I’ve got an important appointment do I have to be there?" So what new information has been prepared? What problems not previously reviewed are going to be resolved?  

The Reprint Dilemma: An Effective, Affordable, High Integrity Solution Output integrity is a primary concern in print production. This is particularly critical with individualized documents for financial, medical, government applications. Errors in those documents can often be costly because of substantial penalties and lost clients. Hence, produc...

You Want To Buy Your Company…? In the last three months, two key personnel at two clients --- have initiated discussions --- to buy their employer’s business….!