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Marketers discarded the old communications channels when the shiny new digital ones arrived like in the movie Toy Story where Woody was discarded for Buzz Lightyear. BUT, as the new begins fading, the old is often reconsidered. Digital delivery systems are beginning to fade. So - now is the time to promote print to ‘top of mind’ with storytelling....

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“I’m regularly asked, ‘What’s next on the agenda for flexo?’” said Chris Payne, President Flexographic Packaging Division, Kodak. “The future is clearly illustrated by the companies that have been honoured with these awards and the great strides they have made in not only demonstrating that flexo is capable of the very highest print quality but tha...

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