By Sid Chadwick “It is better to be high-spirited even though one makes more mistakes, than to be narrow-minded and too prudent.”……….Vincent van Gogh INTRODUCTION: My client was struggling to make appointments with targeted prospects. His company’s future depended on his developing that skill. Three weeks….and just under twenty hours of calling ide...

Bell Litho, a multi-generation family owned commercial printer based in suburban Chicago, recently installed a KODAK NEXFINITY Digital Press. It is the first installation of a Kodak NEXFINITY Press in the region. The decision to install the latest press is part of Bell Litho’s ongoing commitment to provide its customers with an expanded range of ap...

A product’s final finish helps buyers determine value whether the product is automobiles, diamonds or printed output. This four-article “Maximizing Print ROI: Binding & Fine-Finishing” series examines the technology, engineering and innovation SDD provides to help printers unlock enhanced profit opportunities. Smart Dedicated Design is a well-es...

By Sid Chadwick “Southern California home sales crash, a warning sign to the nation….In the past, California, one of the largest housing markets in the nation, has been a predictor for the rest of the country.”…….Diana Olick, CNBC INTRODUCTION: I left the Peer Group Meetings, asking, “What’s really happening in these organizations….isn’t the memory...

By Sid Chadwick “When I started requiring major suppliers to prepare a Major Account Review with us, every year, one or two were insulted….and said so……..the next year, with what they learned… they offered a sincere…public…apology”……Direct Mail V.P. --- of a Significant, Growing U.S. Bank INTRODUCTION: This powerful process seems to have been pract...

By Sid Chadwick “I try to do the right things at the right time. They may just be little things, but usually they make the difference… between winning… and losing”…….Kareem Abdul-Jabar INTRODUCTION: Their CSR’s were writing “Thank You Notes”…for the first time….ever….. to neglected customers…and ….customers who had not bought --- in over six months...

By Sid Chadwick “I try to do the right things at the right time. They may just be little things, but usually they make the difference… between winning… and losing”…….Kareem Abdul-Jabar INTRODUCTION: Their CSR’s were writing “Thank You Notes”…for the first time….ever….. to neglected customers…and ….customers who had not bought --- in over six months...

A product’s final finish helps buyers determine value whether the product is automobiles, diamonds or printed output. This four-article “Maximizing Print ROI: Binding & Fine-Finishing” series examines the technology, engineering and innovation SDD provides to help printers unlock enhanced profit opportunities. SDD (Smart Dedicated Design) is an...

A product’s final finish helps buyers determine value whether the product is automobiles, diamonds or printed output. This four-article “Maximizing Print ROI: Binding & Fine-Finishing” series examines the technology, engineering and innovation SDD provides to help printers unlock enhanced profit opportunities. Smart Dedicated Design (SDD) looks...

By Sid Chadwick  “Genius may have its limitations…..but stupidity is not thus handicapped.”….……….L. Ron Hubbard INTRODUCTION: A couple of decades back, a small but unusually talented group of academics --- serving our great industry ---- got together --- and --- over the next decade…. hammered-out --- a highly regarded “accreditation process”… for...