Our industry is being re-organized into “who is serving which customer markets” with performance and products and service perceived as THE BEST! The BEST is important because of that “cumulative value” experienced from that great combination represented in product….service…..and price.

Developing the Business - Sid Chadwick. Are your waiting for your phones to ring… you’re making….a BIG mistake. Sid’s article gives insight in to how to change that.

Developing the Business - Sid Chadwick Where is there better business…in an economic downturn…? Most non-profits ….are part of a significant, multi-level network. They collaborate and like to see their fellow non-profit executives also do well. My consistent observation is that when a commercial print organization elevates the success of a non-...

By Sid Chadwick “If this Show’s management doesn’t make changes….quickly….there won’t be a Show to come to next year….”……Publication Senior Executive INTRODUCTION: Does anyone understand, saying…. “Next year…. will be different”….no longer has credibility…..in fact, whoever says that…just lost credibility…… Effective leadership…….doesn’t sit on it...

By Sid Chadwick “…laptops also distract…students sitting next to the user…and a growing number of professors are banning laptops from their classroom…”……..Print-In-The-Mix” INTRODUCTION: My observation is that a significant number of commercial printers: Have higher-education customers (e.g., universities, community colleges, technical schools, et...

Committed business development leadership is hard to hide, and it’s also hard to fake. New reps receive too little real education and training. Current Reps receive even less, or none of an ongoing nature. And Buyers know it.

Critically, our vast industry’s Graphic Communications Business Development Programs should be updated and especially at our” academic institutions,” which tend to have “0” re. Business Development curriculum with the University of Houston Digital Media Program …representing a rare exception.

If our Production Schedule is full, do we know why? Is it seasonal and most likely temporary? Wouldn’t your major customers appreciate an offer to assist them with their Print & Promotion budgeting process for 2020? Wouldn’t you like to know your major customers budgets for Print and Promotion-related Services for 2020

Look at the great Teams, the great organizations, with profound, sustained, competitive reputations. Do they ever quit training, and posting results? What are you measuring, and improving, and reporting that makes you a better company….a company that employees and customers want to be associated with?

Employees and Customers are “peeling off” one at a time. How can this happen? What happened to “The Value” --- that was acquired……it was acquired….wasn’t it….? Did anyone recognize the value?