As we approach Print19, will we have improved “Education Session experiences, that testify to, “Who’s the Customer? ....or….Is it too late? From our outline, our industry is not just about Digital!  And smart, forward-looking organizations, are looking for better and smarter ways to improve performance of their company resources.

Our Business Development Directors were assembled, and the Chairman of one our great industry’s associations asked, words to the effect: “It appears we have a serious and growing problem at Print19. Not much is changing. What would you change about the upcoming Print19 Trade Show?”

The progress was not a straight line but it started, gained momentum and continued. This company’s level of progress is such that the owner last week asked the Plant Manager to hire a third Pressroom shift while also starting to run social media Ads for experienced Sales Reps.

If your buyer is unhappy about something you may be the last to know. This Account Executive also learned that one-out-of-three customers told her…on her returned Customer Surveys-….. she was getting only 11% - 20% of their business…..when she thought she was getting….way over 50%.

Success in our great industry….has many designs and looks…if…we’re paying attention. Recently, in our Wide-Format Peer Group, we were fortunate to be introduced to a company, an owner, and a culture --- like none….I’ve previously observed. Read More>>>

Competition should cheer when a tough competitor is bought-out. Something just happens inside an organization when ownership and significant money changes hands. Practically speaking, the glue, the starch and standards just aren’t there like they were.