If our future is increasingly "Virtual eCommerce," then print can improve your and your customers' ROI! We should no longer look to our associations, new or previous, for research on" Why Print?" We must get involved and use such sources, as Pages from Lane Press, to educate ourselves on our personnel and our customers.

It’s not easy to tell a rare unfolding story that appears far from finished. This company is slightly ahead of 2019’s revenues, while adding  2-4 selective customers a month and they are on schedule to show a meaningful profit for 2020.

Your Customers don’t know all that you could produce and manage for them. They only know what they’ve bought from you. Your Suppliers hold a similar reverse position. You only know what you have bought from them…and not what they could supply you that would improve your top and bottom lines.

Now is the critical time to contact through multiple channels and personally with your customers and prospects. The inside sales team in our great industry is here not next year, next quarter or next month, it is Now! Many organizations confessed that too many of their customer contact personnel do not effectively engage customers and prospects.

When we know little about our Customers’ updated priorities we are reduced to a reactive position What should we be doing to learn what to assist and support each of those Customers accomplishing from their Top 3 Performance Objectives?

  By Sid Chadwick, Chadwick Consulting, Inc. “We suggest you question every assumption about your business”……..Excerpt from Sequoia Capital’s “Black Swan” memo to Founders and CEO’s, The Wall Street Journal. INTRODUCTION: If cries of pain….and blood in the streets…. speak to opportunities…..our industry is…. “Rich”….! Case Study No. 1: A local publ...

How much better would our industry be operating if Research was continually updated and reported for our companies to use in self-promotion and customer education? Don’t our customers want an improved ROI on their self-promotions? Are any (major) suppliers listening? Armed with such compelling Research, would major ad campaigns change their strateg...

Some organizations recognize that their listening skills are never “too good” and their ability to listen and hear what is said and almost said ”can unlock THE difference” in what develops and happens next. Our capacity and skills at “Listening” can almost always be improved, yet we seldom train for enhancing those skills.

I've had the honor of serving, learning from, and observing company owners in this great industry successfully for 10, 20, 30, 40, and a rare few for 50+ years. I say, "Successfully" partly because their organizations are still here despite The Great Recession, relentless changes in technologies, and radical changes in consumer and business buying...

Your target customers and target prospects are looking to suppliers to assist in cutting their operating costs (read that as moving activities from them to suppliers) and “right-sizing” their business model.