The human spirit thrives on stimulation, healthy change, fresh air, outdoor scenery, and activities that reduce stress. A few organizations in our great industry are already moving to support their customers’ (and employees) needs, including morale and support, to keep their revenue streams coming.

About 53% of people working remotely do company business on personal laptops, which often lack safeguards that employers provide, such as firewalls and antivirus software. Even worse, 29% of remote workers said they let kids and other family members use their work laptops for online shopping and gaming.

Most top-performing professionals know that if they can obtain a personal audience with their target prospect, they’re half-way home to success. We can hide behind our email screens, or we can develop scenarios that encourage and patiently invite the other party to see us and understand us.  

"Legacy Thinking" Is Killing Us…..Slowly…..Surely I do not understand how our great industry can invest billions into new technologies and equipment and ignore the need to teach our business development professionals and customers how to grow a customer's business through proper Databases and Print.

Could you and your organization use some immediate, priceless PR throughout your community? How would you like your company’s name to become an admired Icon in your community at almost no additional cost to you? Opportunities like this occur once in a lifetime!

If our future is increasingly "Virtual eCommerce," then print can improve your and your customers' ROI! We should no longer look to our associations, new or previous, for research on" Why Print?" We must get involved and use such sources, as Pages from Lane Press, to educate ourselves on our personnel and our customers.

It’s not easy to tell a rare unfolding story that appears far from finished. This company is slightly ahead of 2019’s revenues, while adding  2-4 selective customers a month and they are on schedule to show a meaningful profit for 2020.

Your Customers don’t know all that you could produce and manage for them. They only know what they’ve bought from you. Your Suppliers hold a similar reverse position. You only know what you have bought from them…and not what they could supply you that would improve your top and bottom lines.

Now is the critical time to contact through multiple channels and personally with your customers and prospects. The inside sales team in our great industry is here not next year, next quarter or next month, it is Now! Many organizations confessed that too many of their customer contact personnel do not effectively engage customers and prospects.

When we know little about our Customers’ updated priorities we are reduced to a reactive position What should we be doing to learn what to assist and support each of those Customers accomplishing from their Top 3 Performance Objectives?