“Commercial printing company owners, as a general rule, seem to know the cost of almost everything in production, but  not necessarily the values of what it takes to develop new business.“ What does your Sales Literature say about your most impressive, latest capabilities and Customers’ Benefits?

Kodak has been actively driving technology to enable commercial and packaging printers to produce in a greener way and leave a smaller carbon footprint. The fact that sustainability issues and efficient resource usage are given even greater emphasis when developing new technologies is unquestionably good news. 

Buyers want PSPs who can produce all of their printing needs (offset, digital and wide-format)! The intertwining of in-house printing processes from one department to another is a convergence that enables us to provide customers everything they need under one roof for marketing campaigns with components that are tied together!

Different commercial printing operations have different equipment and different personnel. No two suppliers generate the same “value-added” or “profit numbers” -- serving the same customer markets. It is partly from this analysis that a company can begin to purposefully select its market differentiation.

Is this unique moment in time just another shiny object? Organizational focus, sense of purpose, cohesion, and discipline are critical. At the start of almost every race, those best prepared take the lead.

Routinely, printing companies provide branded storefronts for business clients only; why not create one for your company and sell direct-to-consumer! You have the equipment, the processes, and the knowledge. Throw your net Wide!

ICS will be growing its business with increased bold, full-color variable personalized print with its new technology. John Staudenmayer, ICS's COO, says, "The acquisition of the Ricoh Pro VC40000 comes at a time where many in our industry have been quiet and exemplifies ICS' commitment to our customers' long-term needs and growth." 

Granpak produces cardboard and laminated packaging. To enhance their competitive advantage, they leveraged  Industry 4.0 and automation by installing HiFlow’s MIS/ERP. The result was increased production capacity and decreased material consumption without needing additional machines or personnel. Learn from their case study >>>

Eson Pac has invested heavily in both its label and leaflet production capacities. The modernization continues with the purchase of an 18,000 sph Rapida 106 X. The investment in new technology reduces the carbon footprint by lowering energy consumption which is important for sustainability.

McKinsey & Company’s second Global Survey on automation has many interesting insights for production print companies. A successful post-pandemic recovery requires more automation to enable greater profits from existing work and supports many new clients while minimizing scale-up costs.